SMART DISPLAY ON LIMITATION OF VOICE SEARCH
Ever the pioneer, Google is hot on the heels of Amazon’s call to unharness the Echo Show – a virtual assistant with a screen – with its good Displays, that bring “voice and visuals together”. a touch sort of a phone, then.
Ever the pioneer, Google is hot on the heels of Amazon’s call to unharness the Echo Show – a virtual assistant with a screen – with its good Displays, that bring “voice and visuals together”. a touch sort of a phone, then. Voice search has been an enormous point over the past few years, with nearly each conference speech heralding it because the second coming of search. So, what will the inclusion of screens with virtual assistants mean for voice search? I asked our SEO Director Mark Chalcraft what this implies.
Mark said, “What this shows America is that voice-only for search solely works for users up to a degree, despite the publicity a few revolution. In several things, solely a visible result can meet the user’s want, whether or not that is a YouTube video, product imagination, or a map.
“The idea that voice-only devices will displace the traditional search engine is probably too simplistic – in some scenarios a voice response is fine but in others it just won’t work. Think of human interactions – in scenarios where a person would refer to a visual reference to communicate information, such as a map for directions, the same principle is likely to win out in search.
“As with anything, the key to understanding how to meet user’s needs (and therefore to win in search) is understanding the underlying behaviours. As yet, we don’t have enough data on voice search use in the real world to know the answer to these questions.”
