LENS THROUGH ANDROID
Android is introducing many things to assist individuals pay less time on their phones and avoid the convoluted method that comes with treating each app as a distinct scheme. App Actions permit you to mark your app as providing content and capabilities that meet specific user intents,
Android is introducing many things to assist individuals pay less time on their phones and avoid the convoluted method that comes with treating each app as a distinct scheme. App Actions permit you to mark your app as providing content and capabilities that meet specific user intents, which can facilitate your app be surfaced in additional places throughout automaton and Google.
It’s a far a lot of user-focused approach that echoes Google’s analysis around search intent and, a small amount like structured information mark-up in search, helps brands stand out for areas wherever they will offer price to users.
Related to these Actions, Slices are templates to allow you build interactive content from the UI of your app to be surfaced in Google Search App and Google Assistant. It’s basically a deep link but it has the potential to change the way people use apps – spending less time in the app itself and dipping in for specific functions depending on context. If it works well, it should mean a much better experience for your users.
While none of this is strictly search engine optimisation, incorporating Actions and Slices into your app infrastructure could have a big influence on your visibility and whether people continue to use your app. Moreover, it could help you focus on the specific areas where you can provide value to your customers, which should be reflected across your digital offering.
