Pay per click (PPC) refers to the online advertising payment model in which payment is based solely on qualifying click-throughs. In other words, advertisers pay the search engine each time someone clicks their ad.
PPC ads appear on the top premium position and along the right-side bar of the organic or natural listings on a search engine results page (SERP), and are labeled in various ways. These paid ads are ranked on a SERP based on an auction model that determines which ads will display and in which positions. The most common business model for search engine ads is pay per click (PPC).
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- Quickest Way to Increase Traffic
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